Web Strategy

The Jury is In: Hashtags Usefulness Confirmed

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By Linda Ruth

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

To some publishers, social media is turning into a bit of a ho-hum, something they can do in their sleep and really don’t need any more guidance on, thank you very much. Others still find the ins and outs, the ebbs and flows, the twists and turns of the social media scene fascinating and worth keeping up with. I count myself among that category.

Case in point: hashtags. A half dozen years ago or so, when I wrote my book about search

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Headshot of Linda Ruth

Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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