The Death of Display Ads and What Interactive Can Learn From Print
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Print publishers are having a tough time trying to keep their version of display advertising afloat. With print production costs rising, and in this age of cost-per-click, cost-per-lead, cost-per-whatever, magazine ads are fighting an uphill battle and need to find a way to become more relevant and cost-effective to remain part of a marketer’s advertising mix.
It’s ironic that some folks already are predicting the demise of the online version of display ads (banners, leaderboards, skyscrapers, etc.).
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