The Asian American Foundation's 'See Us Unite' Campaign Forefronts the AAPI Experience

Billboards and a dedicated TV special aim to shift America's perception of Asian communities


Just because Asian American Pacific Islander Heritage Month is winding down doesn’t mean the work to end anti-Asian violence and discrimination is close to done. Though calls to stop Asian hate have grown considerably over the past months, continued advocacy and education will be key in driving both legislative support and sweeping cultural change.

To that end, the Asian American Foundation (TAAF) recently launched a multimillion-dollar campaign titled “See Us Unite.” Powered in part by TAAF’s major partnerships with the Ford Foundation, MacArthur Foundation, The Henry Luce Foundation and the Wallace H.

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