Swedish Beer Brand Creates a Cooler Filled With Sunshine

Norrlands Ljus wants to help beer lovers fight off seasonal depression

The limited-edition cooler will be available starting Dec. 7. Norrlands Ljus Ekologisk

Sweden’s biggest beer brand is offering a remedy for the seasonal depression that can accompany these cold winter months: a cooler that contains light from this year’s summer solstice. Norrlands Ljus used data collected on June 20, the longest day of the year, in a place called Ljusdal, which translates to “Valley of Light,” to create the perfect therapy lamp. 

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Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.