Storehouse or Portal? The Future of Magazines and Publishing
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The root of the word magazine is based on the Arabic word “makhzan,” meaning “storehouse.”
As we enter 2013, a year that I foresee as a pivotal year for the transformation of magazines, I ask is a magazine a storehouse or it is much more? (What do you say? Let me know via thad.kubis@tifmc.org)
If a magazine is a storehouse then we are losing the scope of what a true magazine is. Yes, a magazine can store information, but most storehouses are dusty, dark and non-innovative locations, located on the outskirts of town—not my view of a cutting edge tool.
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