Thad Kubis
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
Media Conference Exhibitors Should Go Deeper to Engage
Media
It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference & Expo. This event, held each year in New York [...]
App-a-zine/App-a-paper!
Media
I finally came up with the solution to the main problem facing magazines and newspaper publishers today. Currently, most publications are two-faced, in a good way of course. One face [...]
Emerging Technology Today, Legacy Media Tomorrow
Media
Could it be that all media, legacy or emerging, or even media that are not yet on the table or still on the horizon, will, as many predict, become one [...]
The True Future of Publishing is Based on People!
Media
As I have stated in this space, there are many faces to convergence — Media, Vertical, Practices, and, yes, People. You cannot expect anyone to support your business if you [...]
No Line in the Sand
Media
I have always asked why draw a line in the sand when within seconds of completion the line will be gone? I look at publishing in the same vein. Why [...]
How will media convergence affect the production and distribution of news?
Media
I thought you all might be interested in this brief interview, conducted online by Jenna Batchelor, a student at Nottingham Trent University, UK.
The Decline of Publishing – Blame it on Johannes!
Media
Have you wondered when the decline of newspaper and magazines really began? Have you considered the decline began the day after Johannes Guttenberg “invented” the process of printing?
Have you gotten the news? Integrated marketing is the way
Media
Over the past month I have conducted a series of separate private interviews with senior C-level and above marketing, advertising and media buying executives. The verticals that are considered home [...]
Course Corrections: The Future of Magazines, Part Two
Media
As with most things in life, you need to admit that you need to make a course change to institute a course change. The key is to make the course [...]
Storehouse or Portal? The Future of Magazines and Publishing
Media
A magazine can store information but most storehouses are dusty, dark and non-innovative locations, located on the outskirts of town, not my view of a cutting edge tool.