Stop Thinking Logically — and Start Thinking Like Your Customers

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


The environment we’re in when planning marketing campaigns, developing products, and deciphering customer behavior may be hindering us.

I’ll give you an example: I’m sitting in a beautiful, sunlit conference room in Jacksonville, Fla., right now. It’s a great place to brainstorm and plan with the team. However, it also forces us to think logically. We’ll do X. Competitors are doing Y. So customers will like our product better and act because of Z.

Here’s the problem with that approach: The customer isn’t sitting in an equally beautiful and sunlit conference room analytically making choices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in