‘Stand for Sonic Diversity’ Pledge Aims for BIPOC Talent to Make Up 50% of Ad Voices

With support from SiriusXM, Pandora and Stitcher, Studio Resonate confronts the 'sonic color line'

A Black audio content creator puts on headphones
The initiative aims for BIPOC talent to make up at least 50% of advertising voice rosters. Getty Images

“The sonic color line” is a phrase coined in a 2016 book of the same title, in which Binghamton University professor Jennifer Lynn Stoever examines how race shapes the audio we consume each day, from our favorite streaming shows to the advertising that airs between songs.

@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.