Spotify Revolutionized Podcasting. Can It Do the Same for Podcast Ads?

The platform has bet big on creators like Jemele Hill, but all ears are on its ad tech

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time.

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This story first appeared in the Aug. 8, 2022, issue of Adweek magazine. Click here to subscribe.