Spotify, Live Nation, Gold House Amplify AAPI Artists

This week, audio-streaming platform Spotify, along with concert platform Live Nation and creative nonprofit Gold House, introduced its cohort for the Futures Music Guild, an initiative that spotlights rising Asian-Pacific Islander music artists. Top line The three artists chosen for the initiative are Ruby Ibarra, Anik Khan and Thuy Tran. A selection committee of AAPI music industry leaders—including Pitchfork editor in chief Puja Patel, Warner Recorded Music president and chief marketing officer Eric Wong and Capitol Music Group president Arjun Pulijal—made the choices. The artists will have the chance to take Spotify masterclasses and create a Spotify Single with the platform's in-house studio, which will also be streamed globally. They will also perform the recorded songs at the Gold Nation Showcase, a concert partnered with Live Nation celebrating AAPI musical talent, at the Peppermint Club in West Hollywood, Calif., May 19, during Asian American and Pacific Islander Heritage Month. "We’re excited to build on this work and celebrate this vibrant community of creators and to usher in a new generation of talent through the Gold House Futures Music Guild," Spotify associate director of consumer business development Priscilla Chan said in a statement. Between the lines The scale of the AAPI community is worth considering for brands. Gold House head of futures Mikkoh Chen said in a statement that Asian and Pacific Islanders have been "long-omitted" and "misrepresented" in the media despite being the majority of the world and the fastest-growing population in the U.S. "Investing in the most promising AAPI musicians enables us to further see ourselves in even more spaces to inspire new generations in our community—and in every community,” Chen added. Spotify has had a long-standing relationship with Gold House through Spotify Asian Community Engagement (SPACE), the streaming platform's Asian employee resource group. It supports Gold House's multiple AAPI initiatives like Gold Open, a movement that celebrates film and media projects, and a collaborative playlist called Gold Beats on Spotify that holds a library of AAPI artists like Olivia Rodrigo. The playlist currently has over 111,500 likes on the platform. Live Nation also supports AAPI initiatives. Vice president and co-lead of Asian Nation Michael Chua said in a statement that the company is dedicated to using its influence to expose opportunities to diverse groups "from growing our hiring pipeline to diversifying our workforce, to finding ways to help artists break through industry barriers and play on stages around the world." Bottom line Last year's fatal Atlanta spa shooting spurred a wave of AAPI support from brands like Airbnb and Panda Express, but Gold House has been dedicated to amplifying AAPI creatives since 2019. Futures Music Guild is among the three Gold House Future programs that started in December 2021. “Gold House is doing some amazing work for creators and we look forward to expanding mentorship, growth and success opportunities for AAPI artists within the live business,” said Chua. Spotify Unveils Clickable Podcast Ads With Its Call to Action Card

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Spotify, Live Nation, Gold House Amplify Asian-Pacific Islander Music Artists

The chosen artists will record a Spotify Single through the platform's studio

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