Spotify Acquires Megaphone in Bid to Win More Advertisers

The deal expands reach of streamer's proprietary ad insertion software

Spotify has been on an acquisition spree in the podcasting space. Spotify

Spotify is acquiring podcast production and analytics company Megaphone in an effort to expand its investment in the medium—and sweeten the deal for advertisers.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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