Shutterstock, Meta Expand Partnership With an Eye Toward AI

The creative platform’s content library will be used to train Facebook’s parent’s machine learning capabilities

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Global creative platform Shutterstock expanded its partnership with Meta to combine its extensive library of images, music and video with Meta’s continued investment in artificial intelligence.

Shutterstock said the expanded partnership will allow the two companies to bring new creative offerings to market, build on Shutterstock’s ecosystem to compensate and connect contributors to creators and enable Meta to use Shutterstock’s expansive content library to develop, evaluate and train its machine learning capabilities.

The expanded Meta agreement is part of Shutterstock’s strategy of being at the center of content, design, innovation and technology, and Shutterstock noted that it was one of the first companies to pay artists for their contributions to training machine learning models.

Shutterstock CEO Paul Hennessy said in a statement, “AI has the potential to drive an explosion of creativity.

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