Shiv Gupta Embraced Education to Become an Ad-Tech Entrepreneur

The U of Digital founder on taking a more personal approach to tech sales

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Shiv Gupta is widely considered an early ad-tech guru, founding ad-tech education firm U of Digital to help tech workers be more savvy at their jobs. The platform reaches employees at 44 companies including Yahoo, Pinterest, Nielsen and FreeWheel to teach the nuts and bolts of programmatic advertising. U of Digital’s newsletter, which is a primer of the biggest ad-tech news of the week, reaches more than 7,000 subscribers.

But Gupta started his career not particularly interested or knowledgeable about advertising at all.

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This story first appeared in the December 2023 issue of Adweek magazine. Click here to subscribe.