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'The Evolution of Sales': How Bloomberg Media Is Getting Closer to Advertisers

Brand health studies are driving revenue growth for the media firm

a heart and bag of money on a scale
Brand health studies are leading to more revenue at Bloomberg Media.Getty Images
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By Lucinda Southern

December 9, 2020

Bloomberg Media is cozying up to its advertisers to drive deeper working relationships. So far, it’s bearing fruit.

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Headshot of Lucinda Southern

Lucinda Southern

Lucinda Southern is Adweek's media editor.

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