Retention by Subtraction: How The Economist Cut Products to Reduce Churn

The London-based publisher axed its long-running offer of 12 issues for £12

The publisher pruned its trial offers, print options and free material.Getty Images

July 1, 2021

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As publishers weigh whether to prioritize subscriber acquisition or retention, The Economist has found a way to do both.

Mark Stenberg is Adweek's senior media reporter.