Considering the fact that many people recently found themselves with free time and a desire to escape reality, you might think it’d be easy to launch a new video game during the shutdown that accompanied the COVID-19 pandemic. But Riot Games’ Nikki Lewis and Casey Clough will be the first to tell you that this was not the case.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.