Randall-Reilly & BlueConic: How Publishers Can Engage New Audiences Using a CDP

Last week Publishing Executive explored how publishers can implement Customer Data Platforms (CDPs) in a free webinar featuring insights from Randall-Reilly VP of data product development Geoff Deakin and BlueConic VP of marketing Cory Munchbach. The speakers packed the webinar with valuable information such as how CDPs differ from other data management platforms, the potential ROI for CDPs, and how Randall-Reilly uses the technology to activate, engage, and monetize its audience.

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