Why Publishers Are Shifting Focus to Engagement Metrics Over Pageviews
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Metrics is one of those words… one of those soulless new media words… Modern. Mechanical. Menacing. Say it out loud three times and you risk being forever haunted by a pivot-table demon summoned straight from spreadsheet Hell.
Or maybe that’s just me.
Some (sick) people have been known to get incredibly excited at the prospect of a day-long metrics review session, quite giddy at the prospect of custom dashboards, seasonal benchmarking and super granular behavioral analysis.
But love them or hate them, metrics matter — the problem for publishers is deciding which metrics matter.
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