Publishers Have a Problem: Their Outdated Approach to Magazine Ads
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“My name is Eadward, and I work in magazine publishing.”
Welcome to Magazine Publishers Anonymous, a new 12-step program for people trying to overcome their addiction to the same old way of publishing magazines.
I thought we’d get an influx of members a couple of weeks ago when The New York Times published “The Not-So-Glossy Future of Magazines,” with this assessment of the “bleak” future: “Increasingly, the longtime core of the business — the print product — is an afterthought.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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