Publishers Look Beyond Politics to Mitigate Deflating ‘Trump Bump’

Publishers report record traffic this week, but wonder how long it will last

Donald Trump's face coming out of a TV
“The post-Trump world may feel very boring." Getty Images, Pixabay

In the weeks and months before Election Day, media organizations have been considering the possibilities of life after President Donald Trump and what that means for traffic and subscription rates. 

@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.