Publishers Flock to Food Licensing Deals as G-Commerce Heats Up

Complex Network's First We Feast is the latest title to ink a CPG deal with Walmart

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The hottest food you may ever eat will soon be available in the frozen food section.

This morning, First We Feast announced a new partnership with Walmart to distribute its newest product, Hot Ones Boneless Chicken Bites, a frozen food kit that lets fans of the popular YouTube series Hot Ones recreate its infamous challenge at home.

“There are a lot of exciting things happening in the disruption of the food space, especially in the economy of influence,” said Chris Schonberger, general manager of First We Feast.



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