Publishers Continue to Experiment With NFTs, Signaling Their Potential Staying Power

Several recent drops suggest the tokens’ longevity 


Publishers’ forays into the world of cryptomedia may have peaked in March, but recent activity shows that the trend is far from dormant.

On Wednesday, Playboy unveiled its latest round of non-fungible tokens, a drop of 11,953 3D rabbit characters known as Rabbitars. On Thursday, The Economist followed suit, announcing that it had minted its first non-fungible token, the cover of its Sep 21 issue exploring the world of decentralized finance. The publisher will auction off the cover on Monday and donate the proceeds to The Economist Educational Foundation, an independent charity.

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