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Publishers Can’t Compete with Google, Amazon & Facebook – So They Should Complement Their Commerce

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By Doug Llewellyn

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Publishers — especially commerce-focused publishers — can’t beat Google, Amazon and Facebook. They’re just too big, too powerful, and all-pervasive. To be successful, digital publishers need to augment the experiences that start and end with Google, Amazon, or Facebook. It’s time to stop competing and start complementing.

The move to complement rather than compete is not just a benefit to publishers. Amazon, for example, still sees value in publishers’ content and audiences. Publishing Executive contributor Peter Houston wrote in his post on how

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Headshot of Doug Llewellyn

Doug Llewellyn

Doug Llewellyn joined Purch, formerly TechMedia Network, in 2013 and, as President & Chief Operating Officer, he is responsible for the company’s three core business units, strategic planning, corporate development activities, and Purch’s business metrics and operational framework. Prior to Purch, Llewellyn spent two years at Manta Media, the leading online community platform for SMBs. At Manta, he was responsible for partnership strategy and outreach, as well as leading their digital advertising sales team. Before joining Manta, Llewellyn was with CBS Interactive / CNET Networks for 12 years and held several key operating positions, including Vice President and GM of the B2B portfolio of properties that includes ZDNet, TechRepublic, and SmartPlanet. He is a graduate of Bucknell University with a BA in Economics and French.

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