Publishers Buying Marketing Agencies Is Just One Sign of the Times
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Editor’s Note: Yesterday, AdAge ran a piece titled, “Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016.” PubExec blogger BoSacks shares his take on why this trend should come as no surprise.
Some time ago Bob Garfield, one of my favorite provocative columnists and also the co-host of On the Media, said, “We are in the dawning of the Relationship Era, in which brands must find human connections between themselves and stakeholders as opposed to purchasing attention for the purpose of persuading strangers to buy something.”
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