Print Publishers Surviving in an Online World

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I recently commented about the need for editors to reinvent themselves in an online world in order to survive. A friend called me and reminded me that it’s not just editorial that needs to change, but for any print publisher “to make it,” as he says, an entire organization needs to step it up.

He’s right. I witness this almost every day as colleagues in more traditional publishing roles are in a panic to re-invent themselves and learn new tasks that will make them more valuable.

What

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