Publishers Should Expect Major Newsstand Shifts in 2016

Most of the 2016 predictions for content publishers that I’ve seen predict continuations of trends that have been going on for many years: shift to mobile, more use of video, continued loss of sales and revenue at retail, adaptation to ad blocker technologies, and so on. Fair enough — we’re barreling in that direction, and there’s no reason to think we’re going to change direction this year. But you already knew that, didn’t you? No need to anticipate what is, for most of us, current reality.