How Poppy O'Toole Built a 7 Figure TikTok Following Rooted in Potatoes

Leaning into a tight-knit community

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Following a decade in professional kitchens, including Michelin-starred restaurants, Poppy O’Toole is trying on a new apron: social influencer.

O’Toole has amassed more than 2 million TikTok followers since joining the platform in 2020, where her fans eat up the self-proclaimed Potato Queen’s recipes. O’Toole joined James Stafford, head of partnerships and community at TikTok, for a fireside chat with Adweek’s Rebecca Stewart during Social Media Week Europe. The conversation focused on how TikTok reignited O’Toole’s passion for food and cooking and how she built up a loyal following centered around potatoes. 

Starting from the ground up 

Like many others, O’Toole said after losing her job during the Covid-19 pandemic, she was looking for a creative outlet.



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