PMC Will Sell Vox Media Ad Inventory in Canada

The partnership comes 1 year after PMC invested $100 million in the company

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Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media‘s advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault.

The agreement, which took effect March 8, will let PMC represent the entire Vox Media portfolio in direct sales efforts. Vox Media will continue to manage its programmatic and branded content efforts.

“With the Canadian market, there is no sales channel conflict, and it is a very different market,” Perreault said.

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