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Pinterest introduced a new dynamic creative ad specialty Tuesday, enabling brands to work with partners including RevJet, Smartly.io and StitcherAds.
The new ad specialty was created with the goal of enabling brands to design performance-driven Pins, with audience-specific messaging, via dynamic creative tools and templates from partners.
Advertisers can now generate multiple versions of new Pins using uploaded assets or a product feed, and they can automatically import product data such as availability, location and price.
Parts of those Pins will then dynamically display creative elements such as copy, pricing and product images, only to the advertiser’s assigned audiences, leading to the automatic creation of hundreds of ads with unique messaging.
Pinterest said the process both lowers the time and effort required to create custom ads that are relevant to unique groups of consumers and helps advertisers test and identify the creative elements that are driving performance.
The company added that the number of Pinners engaging with shopping surfaces on its platform was up 85% year-over-year in the six months ended Sept. 30, 2020.
