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The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes.
The campaign, created by Philadelphia media agency Red Tettemer O’Connell, centers around the sense of pride Philadelphians have in their city. The core messaging explores the competing notions of subscribing and unsubscribing—key concepts, in their literal sense, to the publisher, which now has 90,000 digital paying readers.