Pew Research Center: 72% of Americans Use Social Media, Consistent Over Past 5 Years

Facebook and YouTube dominated at 81% and 69%, respectively

How many of these icons do you routinely press? stnazkul/iStock

A recent survey by Pew Research Center found that 72% of the 1,502 U.S. adults who participated via telephone said they ever use any social media site, with that level remaining fairly consistent over the past five years.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.