Pew Research Center: 72% of Americans Use Social Media, Consistent Over Past 5 Years

Facebook and YouTube dominated at 81% and 69%, respectively

How many of these icons do you routinely press? stnazkul/iStock

A recent survey by Pew Research Center found that 72% of the 1,502 U.S. adults who participated via telephone said they ever use any social media site, with that level remaining fairly consistent over the past five years. David Cohen is editor of Adweek's Social Pro Daily.