Penske Media's LA3C Announces Inaugural Festival's Roster of Exclusive Brand Activations

Event experiences amp up star power with help from Robert Downey, Jr. and Cate Blanchett

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Penske Media Corp. (PMC) plans to make a splash in the Los Angeles creativity scene with Los Angeles Capital of Culture & Creativity (LA3C), a two-day music, food and arts festival that boasts of headliners like Megan Thee Stallion, Maluma, Snoop Dogg, K-pop outfit Seventeen and more. Now, the festival is announcing a host of brand activations from Penske properties that add an additional dash of star power with participants Robert Downey, Jr. and Cate Blanchett.

Attendees will get to experience a range of activations leading up to and during the festival hosted by Deadline, The Hollywood Reporter, IndieWire, SHE Media, Vibe, Variety and Women’s Wear Daily.

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