Exclusive: Eying Increasing Membership, Oprah Launches Oprah Daily

New print magazine O Quarterly will debut March 30

Oprah's new media brand will hold digital events for subscribers.
Oprah's new media brand will hold digital events for subscribers. Oprah Daily

Oprah Winfrey’s O, The Oprah Magazine is rebranding and expanding its offerings by unveiling a new website, membership plan and quarterly magazine. Hearst Magazines is partnering with Oprah on the venture, continuing a 20-year collaboration. 

@rwinicov rachel.winicov@adweek.com Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.