Oprah Announces Leadership Team for New Magazine Brand With Membership Ambitions

ESPN’s Alison Overholt will serve as general manager


Oprah Winfrey and Hearst Magazines have announced the leadership team for a new, as-yet-unnamed, multiplatform lifestyle brand. Alison Overholt will serve as general manager of the brand, and Arianna Davis will be senior director of editorial and strategy.

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The new brand, launching in the spring, will build on Winfrey’s O, The Oprah Magazine, which had its final printing in December 2020. The project will have a membership program for digital content, a weekly newsletter and a quarterly print publication debuting in late March.

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