Oprah Announces Leadership Team for New Magazine Brand With Membership Ambitions

ESPN’s Alison Overholt will serve as general manager

Oprah Winfrey and Hearst Magazines are launching a new brand. Vera Anderson/Getty Images, Hearst

Oprah Winfrey and Hearst Magazines have announced the leadership team for a new, as-yet-unnamed, multiplatform lifestyle brand. Alison Overholt will serve as general manager of the brand, and Arianna Davis will be senior director of editorial and strategy.

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.
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