Page Six's Video Studio Launch Separates It From the NY Post

The Post is positioning the gossip title as a stand-alone brand

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Page Six, the celebrity and gossip arm of the New York Post, has spent one year building a new video studio, Page Six Studio, to help the entertainment title dramatically increase the volume of its video content.

The project is the latest in a series of efforts undertaken by the Post to position Page Six as a stand-alone brand, said chief operating officer Brad Elders, in order to diversify its advertising business, expand its audience and strengthen its non-news products.

“This was not fully motivated by the fact that news has become a pariah



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