No, There’s Not a Glut of Magazine Titles at Newsstand
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Last week I attended the Periodical and Book Association of America conference (now MBR, Magazines and Books at Retail Association). This event brings together all facets of the single copy business, publishers, national distributors, retailers, and wholesalers for education, planning and developing best practices. Attendees come from all over the world. Post-conference I was fortunate to take three Russian attendees on a brief tour of how magazines are sold in America … specifically in a suburb of New York City where the cost of real estate is high.
Our tour of supermarkets and pharmacies in Greenwich, CT helped me make a strong argument against an observation made by a publisher presenter at PBAA who said “There are too many magazines on sale today, forcing many titles to be prematured!” (premature: returning a copy before the off sale date.)
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