Nook’s VP of Marketing on “Delivering An Experience” on Ereaders
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With ereader sales declining, revenues down, and an important partnership winding up, Barnes & Noble’s Nook seems to be coming into the holiday season with some baggage. Where, at Nook, is the holiday cheer to be found?
I spoke with Jeanniey Mullen, VP of Marketing for Nook. Jeanniey spent five years developing and marketing Zinio’s award-winning digital magazine newsstand. She took from that experience a deep understanding of what drives people to read digitally, the trends in digital reading, and the expectations and rewards that support the ereading experience.
Today’s
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