How NGL Collective Taps Into the Growing Latinx Audience

The company's revenue has grown 155% YoY between 2020 and 2021

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The identities that make up a community, like Latinx, are nuanced. But that’s a truth that marketers, trained to think in targetable cohorts, haven’t always adhered to.

Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize, Hispanic Kitchen and recently-added mitú, which the collective works with brands to create content for. The collective also functions as an ad sales house for advertisers to access NGL’s Latinx digital scale through both direct and programmatic relationships.



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