Newsstand Promotion Leads to 15-percent Rise in Magazine Sales
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
A joint newsstand promotion by Magazine Publishers of America (MPA) and wholesale distributor Harrisburg News led to a 15-percent rise in magazine category sales and a 25-percent increase in sales of nine titles that received special display support. Single-copy sales increased by 70,000 incremental units and generated an additional $325,000 in consumer revenue.
The promotion was held August 14 to September 5 in supermarkets Giant Carlisle, Weis, Wegmans, Darrenkamps and Bozzuto’s (formally Mattsons) located primarily in Pennsylvania with locations extending into parts of New Jersey, Maryland and Virginia.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in