The News Movement and Its Unorthodox Vision Launch in the US

The commercial and editorial strategies of the publisher run counter to industry trends

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Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms.

The publisher has attracted early attention thanks to both the pedigree of its founding members and its atypical commercial and editorial blueprint. 

Launched by three former Dow Jones executives and the editorial director of U.K. broadcaster the BBC, The News Movement aims to capitalize on the growing volume of news consumption that occurs on social media platforms, particularly among younger readers, said president and co-founder Ramin Beheshti.

“We want to reimagine the news by focusing on horizontal storytelling,” Beheshti said.



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