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As the extinction of the third-party cookie gets closer, core pieces of digital advertising are being disrupted. But, it’s also opening the door for context, custom integrations, and custom content to drive help brand affinity for marketers.
Stephanie Layser, News Corp.’s VP of advertising tech and operations, joined Adweek’s Mediaweek to talk about the future of ad tech and how the industry can rally around “open technology” to shift power and revenue away from the walled gardens.
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