[Video Q&A] How The New York Times’ Newsletters & App Drive Subscription Revenue

Engaging readers on the channels they use most is critical to audience development, and increasingly readers are spending more time in their inbox and on their mobile devices. That is one of the reasons The New York Times has significantly ratcheted up its newsletters, targeting 50 different verticals, and redesigned its mobile app. The goal, said Bryan Davis, senior manager of audience development at The New York Times, is to move readers from these free newsletter subscriptions and app downloads towards a paid subscription.