Digital Magazines

New Year, New Survey. Print, Digital, or Print + Digital?

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By Thea Selby

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Happy New Year! As part of my New Year’s Resolution, I resolved to review what was going on with digital pricing strategies for magazines. I did not look at Apple or Android devices, only at websites. Look at what I found:

BUST magazine: BUST takes an old model and turns it on its ear. It, like most titles surveyed, leads with Print + Digital on its subscription page. But the lion’s share of the cost, $14.95,

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Headshot of Thea Selby

Thea Selby

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical 'call-to-action' marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.

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