Thea Selby
M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical 'call-to-action' marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.
She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.
Top 9 Takeaways from 2016 Digital Magazine Dashboard
Media
Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines [...]
Google, Apple & Texture Trigger Latest Trend in Digital Publishing — Disaggregated Content
Media
Every six months, we at Next Steps Marketing put together a Digital Magazine Dashboard to bring you the latest trends in digital publishing from an audience perspective. You can read [...]
4 Takeaways from the New Apple App Analytics
Media
One of the lesser-known facts about magazine apps is that publishers can glean very little information about them and how they are used, unless we have built in the coding [...]
Top 5 Trends Affecting App Publishing
Media
This is a great time of the year to look at the top trends of 2014 and gain insights for 2015. Following are five trends -- some new, some continuing [...]
Top 5 Mobile Trends for Publishers—It’s Good News, Folks
Media
Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded journalism, she is one of the few women who has [...]
Digital Magazine Dashboard 3: 10 Take-Aways from Biannual Survey
Media
A few weeks ago, my firm Next Steps Marketing put out its third bi-annual Digital Magazine Dashboard. Two major titles we've been following since their entrance on the top Digital [...]
A Critique Of Yahoo’s Digital Magazine Strategy
Media
Small Business Trends writer Shawn Hessinger and I have a completely different view of the news that Yahoo was starting its own digital magazine empire. While I gather Hessinger saw [...]
New Year, New Survey. Print, Digital, or Print + Digital?
Media
As part of my New Year's Resolution, I resolved to review what was going on with digital pricing strategies for magazines. I did not look at Apple or Android devices, [...]
Publishers, Customers Struggle With Mag Apps After iOS7 Update
Media
It appears that when you install iOS7 on your iPad, you may suffer glitches with some iPad magazines. Readers of The Economist are noting that pages come up blank when iOS7 [...]
Tip 1 of 5 Tips to Awesome Digital Sales–How to Get 25% More Sales for Your Digital Magazines
Media
Over the next weeks, I'm going to be giving you five essential tips for awesome digital magazine sales. This is a bit of a teaser for an upcoming panel at [...]