New, Big B2B Ideas, from MarTech to Dimensional Mail

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange, held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. By pulling three events together, the organizers ended up with about a thousand attendees, a vibrant exhibit hall, and a satisfying buzz among the like-minded B2B crowd. Here is a roundup of the big ideas I gathered there.