Web Strategy

New App Review: WWE Magazine

Headshot of Ron Matejko
By Ron Matejko

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Christmas came a day early for wrestling fans when World Wrestling Entertainment announced on Dec. 24 the release of a new app for its monthly publication WWE Magazine. Unfortunately, after reviewing the digital publishing effort put out by this entertainment giant, the final product added up to a lump of coal for its fans.

The prospects seemed bright for WWE magazine to innovate digital publishing like it has its segment of entertainment. However, after opening the October issue which is offered for free as their sample issue, it was immediately apparent the magazine replicated the mistake many other publishers have made by simply releasing a glorified pdf.

The

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Headshot of Ron Matejko

Ron Matejko

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.

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