Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise
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Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, by 2020, digital spend is expected to reach $100 billion.
A number of factors are driving growth, one of which is mobile technology. But native advertising and new tools like header bidding are delivering greater revenue gains for publishers. Despite these very positive developments, there are obstacles that threaten to undercut their value and knock publishers off course.
Native
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