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Morphing From Publishers to Providers

Headshot of Andy Kowl
By Andy Kowl

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A large, and growing, publisher who recently received more than $20 million in funding wondered how ad agencies will survive. Offering enterprise solutions to advertisers is an important element in their growth plans, he told me two days ago. In his vision, there will simply be little need for agencies.

Then yesterday a tiny, niche technology publisher also told me sales of marketing services has become essential. In fact they intend to offer it to their readers, as well.

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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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