Mobile App Economy Witnesses Further Consolidation as IronSource Buys Luna Labs

Another move ahead of Apple's privacy changes

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IronSource is acquiring Luna Labs as it seeks to offer mobile app developers a comprehensive suite of monetization tools. The deal comes as the number of mergers and acquisitions in the space accelerates ahead of Apple’s upcoming iOS 14 privacy overhaul.

Top line

IronSource offers mobile app developers the ability to incorporate video ads on their properties. With Luna Labs, clients get the addition of scaled content creation infrastructure that allows app developers to create ads directly from their game code, thus saving development time.

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