Mobile App Economy Witnesses Further Consolidation as IronSource Buys Luna Labs

Another move ahead of Apple's privacy changes

ironsource logo on blue background on left, luna labs logo on right
IronSource is reportedly going to IPO in the first half of 2021. ironSource, LunaLabs

IronSource is acquiring Luna Labs as it seeks to offer mobile app developers a comprehensive suite of monetization tools. The deal comes as the number of mergers and acquisitions in the space accelerates ahead of Apple’s upcoming iOS 14 privacy overhaul.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.