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IronSource is acquiring Luna Labs as it seeks to offer mobile app developers a comprehensive suite of monetization tools. The deal comes as the number of mergers and acquisitions in the space accelerates ahead of Apple’s upcoming iOS 14 privacy overhaul.
IronSource offers mobile app developers the ability to incorporate video ads on their properties. With Luna Labs, clients get the addition of scaled content creation infrastructure that allows app developers to create ads directly from their game code, thus saving development time.