MLS’ Impact Rebrands as Club de Foot Montréal to Show Local Pride

Though the city's history inspired the changes, some local fans need a little convincing

cf montreal poster
The club formed in 1992, joined MLS in 2012, and rebranded this year. Club de Foot Montréal

The year’s first major sports franchise rebrand came early—Jan. 14, to be exact—when Major League Soccer’s Montreal Impact revealed that it was becoming Club de Foot Montréal, or CF Montréal, effective immediately.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.